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More Americans Take a Green Approach to Cleaning

Consumers opt for cold water temperatures, according to SDA.

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By: TOM BRANNA

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The latest National Cleaning Survey from The Soap and Detergent Association finds that more U.S. households are laundering in cold water and switching to multi-purpose and refillable cleaning products. Echo Research questioned 1,008 American adults (500 men and 508 women) via telephone February 25-28, 2010.Consumers were asked what changes, if any, they have made to their cleaning or laundry routines in the past year (respondents could choose more than one option): • Wash laundry in cold w...

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